More gaming adverts on their way?

2008-05-15 16:41:22

UK citizens should expect to see more adverts from gambling companies on their TV screens in the coming months, an expert has suggested.

Brian Wright, director of the Remote Gambling Association, said that since the restrictions on gambling advertising were lifted in September 2007, many major firms have been adopting a 'wait and see' attitude before deciding whether the medium is going to be worth how much it costs.

He explained that few have embarked upon extensive campaigns as yet and are sticking to more traditional forms of marketing for now involving their affiliates.

However, he added: "I'm sure there will be an increase in TV advertising in the next few months."

Britons will perhaps have noticed a number of small advertising campaigns on their screens, mostly involving poker - where some of the most famous names in the business have been drafted in to help promote websites.

Rules on gambling advertising include ensuring the adverts are not aimed at children.