Casino News

Apprentices win with Roulette

2008-06-12 13:00:03

A casino-themed perfume called Roulette led two contestants to victory last night on BBC One's The Apprentice.

The last four participants on the reality TV show were set the task of designing a new fragrance for men - and Lee McQueen and Claire Young's gaming idea helped them defeat rivals Helene Speight and Alex Wotherspoon.

Lee and Claire reasoned that men would be attracted to a James Bond-style scent, so they called the perfume Roulette and based their whole marketing idea around a casino.

They even set out the presentation room to look like a gambling den, placing gaming chips on all the tables.

Sir Alan Sugar decided to award victory to the duo and Lee was eventually picked to be The Apprentice after a debate in the boardroom.

Before the final was shown, William Hill said that Claire was the most likely to win, followed by Lee, Alex and Helene - in that order.