Casino News

Land-based casinos 'struggling to market their online businesses'

2008-12-11 11:59:21

The reason why the major land-based casino operators do not have much of a presence in the online gaming world is because they do not know how to effectively market themselves.

This is the belief of Warwick Bartlett, a lead partner of Global Betting and Gaming Consultants, who suggested that many of the big gambling firms use their internet gaming website simply as a means of satisfying their regular customers, as opposed to attempting to attract new ones.

"They're not marketing their businesses properly and I think it does seem to indicate that the online businesses and the offline businesses both have a different skill-set," he remarked.

Mr Bartlett, who has more than four decades of experience working in the gambling sector, stated that British bookmakers seem to have worked out how to promote their online businesses much more effectively than UK casino operators such as Rank and Genting Stanley.